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For an additional $495 industry or $295 academic, you can register for the pre-summit workshop:
Clinical Sequencing Workshop
Clinical Sequencing Workshop - May 29th, 2012
Moderator: Gary Schroth, Senior Director, Expression Application R&D, Illumina
12:00 Registration
12:55 Welcome & Opening Remarks
1:00 Emerging Next-Generation Sequencing Technologies and its Clinical Applications
Thomas Scholl, Vice President, Research & Development, Integrated Genetics / LabCorp
Next-generation sequencing is undergoing accelerating translation into the clinical realm. Several clinical diagnostic tests are available that employ next-generation sequencing and many companies/laboratories have announced launch dates and development plans for additional tests. Some of these products afford improvements on existing themes by harnessing the capacity of next-generation sequencers to increase clinical sensitivity by analyzing disease loci more comprehensively than previously possible. Other products exploit unique characteristics of next-generation sequencing methods to enable entirely new diagnostic assays. An overview of these product categories focusing upon product profiles and technical underpinnings will be presented.
1:30 The Implementation of Next-Generation Sequencing in a CLIA Laboratory - Issues and Challenges
Matthew Ferber, Assistant Professor of Laboratory Medicine & Pathology, Mayo Clinic
Recently there has been much discussion regarding how “massively parallel” or “Next Generation” DNA sequencing (NGS) will impact clinical care. While the technology promises to reduce the cost of sequencing an entire human genome to less than $1,000, one must question the diagnostic utility of complete genome sequencing for routine clinical testing, given the many interpretive challenges posed by this approach. In this presentation we will discuss the promise and pitfalls associated with the clinical application of NGS.
2:00 Afternoon Break
2:30 Translation of Next-Gen Sequencing from Research Applications to a Standardized Lab Developed Test in a CLIA Environment
Andrew Grupe, Senior Director, Pharmacogenomics, Celera
Next generation sequencing (NGS) has transformed the research sequencing landscape. These technologies have enabled a plethora of new discoveries by allowing us to answer questions more cost-effectively than in past and ask questions that were impossible to address by capillary electrophoresis sequencing or high density chip platforms. Translating NGS applications from a research environment to a standardized test offering in a clinical reference laboratory presents multiple challenges. These range from identifying NGS tests that provide clinical value beyond existing tests on traditional platforms, increased needs for a bioinformatics infrastructure to interpret and report results, genome sequence versioning and subscription access to permit revisiting a prior sequence because of the identification of new indications, to consequences of updates to the technology hardware and software as well as reagents of the rapidly changing NGS field. Changes in the regulatory landscape that may impact the use of these technologies are also being contemplated. This presentation will offer a users perspective of these issues.
3:00 Measuring and Ensuring Quality in NGS
Tina Hambuch, Scientific Liaison, Clinical and Professional Services, Illumina
Genetic testing for clinical applications requires many components, such as physician and patient support, informed consent, secure data management, and many others. One of the most critical is an understanding of the analytical quality of the data that is being used to make clinical interpretations. As we move to an era of genomic testing, the importance of analytical validity increases because of the substantially increased potential for what can be learned from the same data. Illumina Clinical Services Laboratory has been performing whole genome sequencing in a CLIA certified, CAP accredited setting for nearly three years. This clinical test provides a comprehensive catalogue of variation across the genome, yielding >90% of the NCBI reportable reference genome and representing >96% of the exome. The quality of the calls is measured and monitored using a variety of metrics. Additionally, every genome is also analyzed on the Human 1M duo array, which genotypes over 1 million variants distributed across the genome, and the concordance to the sequencing results are compared.

We have compared the sequence data from multiple genomes, so that we are able to characterize regions and loci of particularly high quality as well as flag what may be unreliable. The quantitative nature of Next Generation Sequencing technologies allows us to evaluate the accuracy, sensitivity and specificity at the single base pair level, thus we report on the quality of every base that is called. As the scope of NGS applications expands in the clinical setting, robust and ongoing evaluations of quality are critical to ensure that NGS will realize its potential for improving patient care.
3:30 [Interactive Q&A Panel]
4:00 Workshop Concludes
Day 1 Day 2
Day 1 - Wednesday, May 30th, 2012
8:00 Registration
8:40 Welcome & Opening Remarks
Partnering for Personalized Medicine
Moderator:
Bernard F. Andruss, Director, Collaborations and Business Development, Asuragen
8:45 Financing, Partnering, and Dealmaking in Stratified Medicine
Patrick F. Terry, Principal, Scientia Advisors LLC
Beyond the global debt crisis and fiscal austerity measures, the economic pressure on the healthcare and medical innovation sectors has never been more intense. The challenges to execute in this environment are altering how basic translational science is conducted, how business to business deals are structured; which is resulting in alternative financing approaches, product development partnerships, derisking arrangements, and how shared-risk models are being devised.

The $41 billion dollar market for in vitro diagnostics is having greater influence on elucidating biology, defining disease sub-groups, predicting the likelihood of individual patient therapeutic benefit, various treatment options, or providing a rational tool to guide overall treatment decisions. This is the fastest-growing IVD segment with a 15--17% annual increase. Weather we call this area of activity stratified medicine, personalized medicine, or precision medicine; there is a seismic shift taking place on the role of advanced measurement science and technologies will have on how modern health care will be practiced, managed, and reimbursed.

Business conditions related to this area of innovation are changing rapidly, making sustainable deal structures between pharmaceutical and diagnostic companies even more complex than ever before. New stakeholder involvement and new demand requirements being made by regulators, health technology reviewers, health outcomes evaluators, market authorization groups, advocacy groups, payors, hospitals, pharmacy benefit managers, and other gate keepers are changing the rules of the partnering paradigm. These different stakeholders, their business models, and motivations can be very different from yours in making deals in the emerging age of managed health care markets.

Benifits:
• Financing Companion Diagnostics
• Partnering Rx/Dx Co-development
• Biotechnology and Pharmaceutical Business Case
• New Business to Business Transactions
9:10 Developing Innovative Partnerships to Drive Personalized Health Engagement Powered by Genomics
Elissa Levin, MS, CGC, Vice President, Genomic Services, Navigenics, Inc
As the promise of personalized medicine continues to emerge, the spectrum of non-traditional channel opportunities to drive personalized medicine adoption also continues to expand. Partnering with innovative health plans like Highmark and product marketing leader Procter and Gamble has enabled Navigenics to develop and apply innovative wellness strategies, leveraging clinically relevant genetic insights to improve health outcomes by motivating behavior change and medical compliance. In an environment where employers are eagerly seeking health engagement innovation in efforts to repurpose existing spend and lower costs, utilizing employer wellness programs and health plans has enabled Navigenics to commercialize personalized genomic medicine beyond traditional medical centers and physicians. This discussion will highlight channel strategies to increase market opportunities for personalized genomic testing and explore new methods for optimizing consumer engagement.
9:35 Partnering for Personalized Medicine - Physician Adoption and Partnering to Make Personalized Medicine a Reality
Bernard F. Andruss, Director, Collaborations and Business Development, Asuragen
Physician adoption and partnering to make Personalized Medicine a reality is easier said than done. There are several factors to address in order to make personalized medicine a reality.

Key factors include:
• Identifying key stakeholders and their influence.
What is the current standard of care and how will a new diagnostic test with a drug be implemented to shift the standard of care.
How will education for physicians and key healthcare providers be delivered to change their practice patterns.
How will reimbursement be addressed to not stifle adoption.
How will patients be educated appropriately.
During the session the presenter will discuss best practices and successful models to address these factors.
10:00 Morning Break
Technologies in Genomics and Diagnostics Partnering
Moderator: Kevin Hrusovsky,
President, Life Science & Technology, Perkin Elmer
10:30 Revolutionary Technologies that Fuel Pharma-Diagnostic Partnering
Kevin Hrusovsky, President, Life Science & Technology, Perkin Elmer
Pharma-diagnostic deals are gaining momentum. The demand for improved drug performance from multiple stakeholders has caught the pharmaceutical industry’s attention. In response, pharma companies are making more systematic use of biomarkers and companion diagnostics to increase drug response rates and reduce side effects, paving the way for widespread personalized medicine. Notably, pharma are turning to tools and diagnostics companies that have unique innovative technologies. PerkinElmer is among the forefront of life science tools providers with disruptive technologies that enable efficient patient stratification and characterization using minimal tissue. This is critical, given that limiting tissue is “the issue” that can stymie drug development. PerkinElmer’s proprietary microfluidic platforms perform multiplexed analysis of various classes of biomarker, including nucleic acids, proteins, epigenetic markers and, in the foreseeable future, circulating tumor cells. Microfluidics also underlies PerkinElmer’s instruments for high-throughput nucleic acid preparation for next generation sequencing, thereby solving a critical bottleneck in clinical sequencing, which will increasingly become a routine facet of clinical trials. PerkinElmer also addresses the “tissue issue” using a complementary platform that can potentially transform histopathology, particularly for companion diagnostics. Based on multispectral imaging, this platform multiplexes at least 6 biomarkers on a tissue sample, whereby each biomarker is not only visualized in situ but also quantitated. This provides an unprecedented level of information and accuracy for each precious patient sample. From a pharma’s perspective, “more is more” when it comes to information that is used to stratify patients and monitor therapeutic response, as this could be the critical difference between success and failure in the clinic.

Benefits:
More information from less tissue
Flexibility in handling tissue samples and body fluids, including liquid biopsies
Accuracy and reliability
Cost-effectiveness and efficiency
10:55 The Next-Generation Sequencing Value Chain: Past, Present, Future
  Richard Resnick, CEO, GenomeQuest
  The past five years have seen an explosion in technology, capability, and revenues driven from next-generation sequencing. The value chain of this industry shifts on a quarterly basis. Profit pools – the total profits earned in the industry grouped by location in the value chain – move forward and backward in that chain at a clock speed far faster than that of the lifetime of a typical partnership. To build partnerships that provide lasting value, a deep understanding of the NGS value chain in the past and present, and a strong model of its future is required. This talk examines the value chain and the profit pools of NGS in both the research and clinical and forecasts how they might change in the future.

Benefits:
- Obtain a systematic view of the NGS value chain
- Identify areas in the value chain where companies are generating profit, and those where they are not
- Develop a model for thinking about how rapid changes in the NGS value chain affect partnering strategy
11:20 Viable Business Models for “Omics” Companies Competing in the Biomarker Area
Martin Leblanc, President and CEO, Caprion Proteomics Inc
Despite promising recent advances and the prevailing strong unmet need and industry demand for the development innovative and validated biomarker and in-vitro diagnostics, the current dynamics of the pharmaceutical and diagnostics industries present significant economic and strategic obstacles for bridging the “Biomarker innovation gap”. Drawing on over 12 years of experience in building Caprion’s proteomics technology business, the talk will highlight some of the challenges faced by “omic” biomarker technology platform companies in developing viable and sustainable business models for successfully competing in the biomarker and personalized medicine markets, such as the sustainability and risk-reward challenges of pure service business models, and the venture capital availability challenges for pure biomarker product development models, and discuss examples of potential viable strategies from hybrid business models that combine the ability to secure strategic funding from both public and private sector sources.
11:45 Joint Presentation: Microfluidics and innovative reagent solutions work together to eliminate genomic sample preparation bottlenecks
Michael Pollack, Co-Founder and CTO, Advanced Liquid Logic
Alan Dance, Vice President, Marketing, NuGEN Technologies
Digital microfluidics, characterized by precise and direct manipulation of liquid droplets using electrowetting, is being applied in a variety of applications in research and diagnostics markets. The programmable flexibility of digital microfluidics permits a wide range of protocols to be implemented on a single system or even on a single microfluidic cartridge while providing substantial benefits in terms of assay efficiency, throughput, ease of use, performance and reproducibility. In collaboration with the Broad Institute and in commercial partnership with NuGEN Technologies, Advanced Liquid Logic has developed a digital microfluidic system (the MondrianTM SP System) to enable innovative genomic sample preparation workflows. Sample preparation is performed in sub-microliter volumes within disposable cartridges. The system provides plug and play automation with a simple user interface and cartridge operation to significantly reduce the hands-on time for genomic sample preparation. A broad range of reagent solutions have been developed for the system including the Ovation® SP Ultralow System for sequencing library preparation from as little as 1 nanogram of DNA and the Encore® SP Rapid System for amplification-free library preparation. An overview of the system and performance data on selected assays will be presented.

- Increased assay efficiency and reproducibility in small isolated droplets enables small sample processing
- Walk-away automation reduces hands-on time, increasing productivity while reducing sample handling errors
- Flexible cartridge design allows for a variety of applications for the major NGS platforms within a single system

12:20 Lunch on Your Own
Companion Diagnostics Partnering Business Models
Moderator: Charles Mathews, Vice President, Boston Healthcare Associates, Inc.
1:40 The Future of Next Generation Sequencing in Partnering
Elaine Cheung, Director, Business Development, Genomic Health
Next generation sequencing is enabling unprecedented biological insights into disease, its molecular pathways and response to therapeutics. It also introduces the need for new technical competencies that are challenging and fast-evolving. This opens opportunities for diagnostic and therapeutic companies to generate increased value in partnerships, as well as the definition of new and innovative business model paradigms that will ultimately improve the lives of patients.
2:05 Pioneering Partnerships: Business Models for Successful Companion Diagnostic Co-development
Richard Watts, Senior Director CDx Partnerships, Qiagen
This presentation will cover the following topics:
• The companion diagnostic wish list – what Pharma look for in a diagnostic partner
• Clinical development of a biomarker into an IVD
• Plotting a course to commercialization – QIAGEN’s experiences in the development and launch of the therascreen® KRAS PCR Kit and the therascreen® EGFR PCR Kit companion diagnostics for oncology
• Looking ahead – where now for companion diagnostics New potential therapeutic areas to explore
2:30 Innovative Partnerships to Integrate Pharmacogenomics into Medicine
Edward Wassman, Chief Medical Officer, Generation Health
Recent years have witnessed the entry of pharmacy benefit managers in the development, commercialization, and appropriate use of companion diagnostics. New partnership models have resulted, driven by the shifting landscape related to regulatory approval, reimbursement, and healthcare reform, and bringing together new stakeholders in the companion diagnostic ecosystem. This presentation will review Generation Health and CVS Caremark’s genomic medicine programs to support more individualized pharmacotherapy, and partnership constructs to assist diagnostic developers with meeting evidentiary standards to definitively inform reimbursement decisions.
2:55 Afternoon Break
The Future of Pharma-diagnostic Partnerships
Moderator: Gary Gustavsen, Health Advances
3:20 This presentation and panel will focus on navigating the commercial reality of personalized medicine in domestic and international markets. The presentation will outline the commercial expectations in moving personalized medicine products from vision to reality, the stakeholder involvement and how to unite conflicting views, and compare and contrast global markets and expectations for the future.

Gary will be joined by an esteemed panel of executives all working in companies pioneering personalized medicine products. The panel will add focus on uncovering key successes and lessons learned with their partnerships, their differing views on commercialization and ROI considering their particular experience base, and the most attractive business models for the future.
3:50 Panel Discussion: The Future of Pharma-diagnostic Partnerships
Panelist: Paul Beresford, Vice President, Business Development and Strategic Marketing, Biodesix, Inc.
Panelist: Elaine Cheung, Director, Business Development, Genomic Health
Panelist: Richard Watts, Senior Director CDx Partnerships, Qiagen
Panelist: Kevin Hrusovsky, President, Life Science & Technology, Perkin Elmer
5:00 Networking Reception

Day 1 Day 2
Day 2 - Thursday, May 31st, 2012
Plenary Keynote Session
Moderator: Shidong Jia, Scientist, Oncology Biomarker Development Group, Genentech
KEYNOTE PRESENTATION
8:00 The Personal Genome Project - Open Access to Genome Sequences + Trait data



George Church, Ph.D.
Professor, Genetics; Director, Center for Computational Genetics
Harvard Medical School
The PGP enables open observation and critique of a large cohort "test-driving" comprehensive participatory personalized medicine. Since 2004, we have helped push the cost of reading and writing DNA (and biological systems) down by a million-fold (5-fold faster exponential than Moore's law) and enabled fully open-access human Genome+Environment=Trait (GET) data, stem cells, and clinical community curation/interpretation tools (Evidence.PersonalGenomes.org). This involves inherited genomes plus day-to-day genomic variation -- cancers, microbes, allergens, vaccines, & subcellular-resolution epigenomics. We are also sequencing centenarians and long-lived mammals. Benefits include human genome engineering technologies for personalized diagnostics as well as stem cell, synthetic organ, microbiome and immunome transplantation therapies.
KEYNOTE PRESENTATION
8:45 RNAi and Immortality: Recognition of Self/non-Self Nucleic Acids


Craig C Mello, Ph.D.

Nobel Laureate
Blais Professor in Molecular Medicine
University of Massachusetts Medical School
Howard Hughes Investigator
HHMI
Organisms exhibit a fascinating array of gene-silencing pathways, which have evolved, in part, to confront invasive nucleic acids such as transposons and viruses. Not surprisingly, these pathways are highly active in the germline and can be elicited upon the introduction of transgenes. A key question raised by the existence of these pathways is how do they distinguish self- from non-self nucleic acids Evidence exists for a number of cues that might facilitate the recognition of foreign sequences including, copy-number sensing, sensing of unpaired DNA, or the sensing of aberrant RNA (e.g. dsRNA). Here we report on a remarkable silencing pathway that can permanently silence even single-copy transgenes. We show that the initiation of silencing depends on the piwi Argonaute PRG-1 and its genomically encoded piRNA cofactors. Our findings support a model in which PRG-1 scans for foreign sequences while two other Argonaute pathways serve as epigenetic memories of "self" and "non-self" RNAs. These findings suggest that organisms utilize RNAi-related mechanisms to keep inventory of all genes expressed in the germ-line, and to recognize and silence foreign genes.
9:30 Morning Break
Reimbursement Issues and Trends
Moderator: Edward Wassman, Chief Medical Officer, Generation Health
10:15 Payer's Perspective on Diagnostic Test Reimbursement: Partnership, Payment, Market Penetration
Gabriela Lavezzari, Director, Extramural Development, Express Scripts
The Medco Research Institute (MRI) is an evidence-based research organization that focuses on novel research and new discoveries that close the gap between scientific discovery and medical practice, translating into improved patient outcomes and lower overall healthcare costs for our clients and members. The MRI efforts extend beyond the member and client base, with a focus on enhancing healthcare outcomes and policies, and improving clinical outcomes for all patients by providing a transformative dialogue to help accelerate and elevate innovation within the healthcare setting.

• A PBM prospective on the clinical utility of health care innovations
• Novel approach to lower barriers to entry for clinical useful diagnostic tests
• Physician and patient uptake on pharmacogenetic tests
10:40 Commercialization of Companion Diagnostics: Implications for Drug / Diagnostic Partnerships
Joseph Ferrara, President, Boston Healthcare Associates, Inc.
While personalized medicine offers the potential to change well-established practices for physicians and patients, the concept presents a direct challenge to two other health care stakeholders essential to the realization of personalized medicine— pharmaceutical and diagnostics companies. At the core of the challenge is the question— how will a personalized medicine paradigm change these companies’ innovation and commercialization approaches

This presentation will focus on the key commercial factors that shape the personalized medicine opportunity for companion diagnostics and strategic considerations for pharma and diagnostics innovators, including:

• Strategic considerations driving the marketing plan
• How to identify winning value propositions for both the therapy and diagnostic
• The impact of reimbursement and regulatory considerations on positioning and marketing
• Presenting and delivering evidence to payers
Genome-wide ELSI (Ethical, Legal and Social Issues)
Moderator: Edward Wassman, Chief Medical Officer, Generation Health
11:05 The Changing Nature of FDA Regulations and Its Impact on Partnering for Companion DX
Karin A. Gregory, Managing Partner, Furman Gregory Deptula
There are a host of legal and regulatory challenges with companies forming JV or other partnering arrangements for IVD and biopharma interests. How an IVD gets to market and who are the driving forces to clear the path to market vary depending upon the nature of the product, the claims being made and the goals for each party. This talk will explore the current pathways, new business models and investment tools, and how to navigate the paths to market under CLIA and the FDA, and how to stay clear of the FTC. This talk will highlight some recent cases and future concerns for companies seeking to plan their marketing and financing strategy.

Benifits:
Background and current state of IVD
Legal challenges to IVD guidance
Legal and regulatory due diligence to conduct in arranging a partnership
Pathways to market the product
11:30 IP Issues for Diagnostics
Hathaway Pease Rusell, Partner, Foley Hoag LLP
11:55 Lunch Provided by GTC
Genome-wide Industry-Academic Collaborations
Moderator:
Karin A. Gregory, Managing Partner, Furman Gregory Deptula
1:00 Globalization of Leading Edge Genomic Science and Technology through Strategic Partnerships in Research and Translational Applications
Nong Chen, Director of Scientific Collaborations, BGI Americas
BGI has established partnerships and collaborations with leading academic and governmental research institutions as well as global biotechnology and pharmaceutical companies, supporting a variety of disease, agricultural and environmental applications. Our goal is to accelerate the application, innovation and development of genomics research in a collaborative spirit. The featured presentation will review existing collaborations as well as the contractual and scientific execution in a multinational and industrial-academic environment.
Panel Discussion: Genome-wide Industry-Academic Collaborations
1:25 Panelist: Rhonda Tannenbaum, VP of Business Development, Ontario Genomics Institute
Panelist: Lita Nelsen, Director of Technology Licensing Office, Massachusetts Institute of Technology
Panelist: Nong Chen, Director of Scientific Collaborations, BGI Americas
2:25 Conference Concludes
Day 1 Day 2
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